Big changes for PegasusLife – maybe Knowle won’t be retirement homes …

“Property developers PegasusLife, Anthology and Renaissance Retirement have announced that the three companies will merge to create Lifestory, a housebuilder that will cater to every rung on the property ladder, from starter to retirement homes.

Lifestory will operate across three regions, creating developments under all three of the existing brands through local teams. PegasusLife Group CEO, Mark Dickinson, becomes Lifestory’s CEO with three regional Managing Directors reporting to him.

The South and South West region will be led by Marc Evans, currently Chief Operating Officer at PegasusLife Group; the North and Midlands by Mike Gill, currently Regional Development Director at PegasusLife Group; and the London and South East region by Steve Bangs, currently Managing Director at Anthology.

Lifestory will be backed and funded by Oaktree Capital Management, current majority owner of both Anthology and the PegasusLife Group.

Focusing on the full spectrum of property development, the three regions will build homes tailored to first time buyers through to older customers looking to downsize.

Mark Dickinson, Lifestory CEO said: “We have created Lifestory to bring together three strong customer facing brands that will deliver on our goal to transform customer experience when buying a new home, whatever stage of life our customers are at.

“This is an exciting new venture for Anthology, PegasusLife and Renaissance Retirement as each company brings a range of strengths to the combined business, but at the core is a commitment to providing outstanding customer experience.

“Our customers’ shared aspirations for quality homes and quality of life is at the centre of our business model, with their stories and lives at the heart of our ethos and approach.

“The combined regional companies have been rebranded Lifestory, however we will continue to trade to our customers through our sub-brands. This flexible approach allows us to address the needs of different customers and communities across the country.

“The collective portfolio currently amounts to some 50 projects and with the launch of Lifestory, we have ambitious growth plans to double this within a three-year period. Our refreshed and united approach sets us in a strong and unique position to successfully achieve these targets.”

Three developers merge to create new housebuilder Lifestory

One thought on “Big changes for PegasusLife – maybe Knowle won’t be retirement homes …

  1. Pingback: PegasusLife says Knowle to retain age restriction (for now?) | East Devon Watch

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