And why, one asks, only Axminster?

Could this not be construed as political, especially as Councillor Chubb represents an Axminster ward and this is announced during the political “purdah” period before elections?

EDDC has listened to traders in Axminster and is proposing to launch a special car parking rate in all its pay and display car parks in the town – starting this month.
The move follows the success of an experimental Christmas parking promotion in December 2013, which proved successful in a number of East Devon towns.

Councillor Iain Chubb, EDDC’s Cabinet Member for Environment, said: “This scheme is an example of EDDC working smarter and engaging with communities. We have been working with town representatives to find a mutually acceptable way of supporting town centre economies. We remain open to innovative ideas to support other towns. We are continuing to have talks with the Association of East Devon Chambers of Commerce.”

At a meeting of Cabinet last Wednesday, EDDC Members backed a proposal to trial a promotional offer for up to six months.

During the trial period, running from the first available date in May until 31 October, and subject to certain conditions, there will be a tariff of £2 maximum charge for parking after 10am and for the rest of that day in any of EDDC’s pay and display car parks in Axminster.

Councillor Chubb added: “We are implementing this new car parks pricing initiative at the request of Axminster Chamber of Commerce. The trial has been designed to better serve the needs of the town.
EDDC will monitor usage and reserves the right to withdraw the offer before the closing date if car parks become unduly congested with cars parked by people abusing the spirit of the new system.