Channel 4 is to to close its E4 channel on day of general election from 7 am to 7 pm to encourage the youth vote. 

“Viewers tuning in on 7 May will see “Darren”, the man responsible for keeping E4 on air, manning the control room in place of its regular programming.

The first time in the UK a channel has closed down to encourage people to vote, a pre-election marketing campaign will tell viewers: “How many times have you missed life-changing events because you wanted to watch your favourite show?

“May 7 is election day and Darren is going to turn E4 off so you might as well go and vote. You won’t forget will you Darren?”

http://gu.com/p/47mfa