“One of Britain’s largest housing associations has been forced to scrap an advertising campaign that implied its shared ownership scheme was equivalent to home ownership.
The Advertising Standards Authority (ASA) ruled Notting Hill Genesis – which owns 55,000 properties in London and the south-east – misled consumers by comparing its scheme in contrast with renting.
A slogan on its ad said: “I own a two-bedroom apartment and pay less per month than my friends pay to rent a room in a flatshare.”
But the ads were promoting the group’s shared ownership scheme, where homeowners only technically own a slice of the property and pay rent to Notting Hill in respect of the rest. …”
East Devon Watch 