Conservatives have circular pre-formulated standard letters for farmers, pensioners, small businesses etc

Should you receive a personal letter from the Conservative Party that seems specific and personal to you (e.f. pensioner, farmer), be aware that it is actually a circular letter sent to lots of people with only the name changed:

http://www.dailymail.co.uk/news/article-3031803/Dear-target-voter-Tory-letter-writing-kit-woo-farmers-pensioners-women-revealed.html

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