From an article written by Alison Hernandez in The Guardian in 2013:
“Promotion becomes a choice between your money or your life. Either you can spend huge amounts of money on old-fashioned promotion, or spend vast amounts of your time – spending evenings, weekends, and every other unsociable hour imaginable, out and about spreading your message. Finding either time or resources is a great challenge for many people coping with the combined pressures of a career, family commitments and childcare.
My aim is to use podcasting to help others to promote their ideas and projects to the local community. To do it, I have personally invested in the latest iPhone. I already use social media actively, especially as part of budget discussions, where hundreds more have been joining in the debate about how we spend our money.
Promoting civic involvement is a core activity of all councillors and we need more platforms to do this in Torbay. Podcasts will help break through the vast mess of online information in an interactive way. By engaging more people, we can create the solutions needed to overcome complex and entrenched problems.”
East Devon Watch 