Planning application 16/0424/MFUL has been validated but documents are not yet online. So far, reaction in Seaton seems unanimously positive, the town having sorely lacked this level of tourist investment. The hotel will be sited on the regeneration area on Harbour Road close to Tesco, Seaton Tramway and the Jurassic Coast interpretation centre due to open by Easter.

The remaining development large tourism development site in Seaton is at Seaton Heights on the A3052, which has had planning permission for many years but has had numerous setbacks.