“Advertised broadband speeds fall dramatically after rule change “

“Broadband providers have dramatically cut their advertised speeds following a recent rule change to prevent misleading claims, a consumer group has found.

Which? analysis of the UK’s biggest broadband providers found that 11 have had to cut the advertised speed of some of their deals since the new rules came into effect in May, with the cheapest deals dropping by an average 41 per cent.

The move has forced a number of providers to admit that they offer 10Mbps or 11Mbps, which is widely considered as the slowest acceptable speed for home internet.

These include BT, EE, John Lewis Broadband, Plusnet, Sky, Zen Internet, Post Office, SSE, TalkTalk and Utility Warehouse.

Previously they all advertised their standard broadband deals as “up to 17Mbps”, around a third higher.

Under the new tougher rules, home broadband providers must now ensure that at least 50 per cent of their customers can achieve advertised speeds during peak times.

They had previously been allowed to advertise “up to” speeds as long as they were available to a minimum of just 10 per cent of customers, resulting in widespread complaints from Government, consumer groups and the public.

Which? found that across all the deals on offer from the 12 biggest providers, the advertised speeds from “up to 17Mbps” to “up to 100Mbps” had decreased by an average 15 per cent. …”