The existence of the group was first mooted here:
and later further (unverified) information was offered here along with its terms of reference:
So, let’s look at its “creative vision” point by point:
“the creative vision” must:
• Put Exmouth on the map
This is an utterly useless point. Whatever anyone does on the seafront they will claim that it has put Exmouth ” on the map” – i.e. made it more popular, though, of corse, Exmouth appears on maps already!
• Be unique but ‘true’
Yet again an utterly useless point. It would be the only one in Exmouth, so unique. And, if it wasn’t true, it would be untrue!
• Be high quality, intelligent and cultural
Jesus – how arty pretentious!
• Not be a ‘one off’ attraction but be something that encourages repeat visits
So, just like the Seaton Visitor Centre then – ah, we seem to be getting somewhere now!
• Be of value to the local population and attract visitors all year round
Yep, another Visitor Centre!
• Financially and ‘footfall’ viable and sustainable
Most definitely a Visitor Centre!
• Main target audience is ‘National Trust’ but also can’t ignore the youth?
A visitor centre with a skateboard park? Or linked to a “key stage for school trips with bored teenagers? Or next to a watersports centre?
• Be appropriate to Exmouth’s history
And the opposite of this is – to be inappropriate to Exmouth’s history – duh. And, yes, it definitely sounds like a visitor centre! But, of course, an upmarket, trendy, creative visitor centre.
• Enhance our natural assets (ANOB, SSSI estuary, Jurassic Coast, sea front)
A visitor centre! (And it’s AONB by the way).
• Be low impact so it doesn’t detract from the natural environment and maintain the ‘open’ feel of the town and seafront
EVERY tourist attraction these days must make these claims to be “right on” or whatever the current “creative” phrase is these days (is “wicked, bro” already passe?)
• Inspire a wider vision for Exmouth and other developments
Translation: it must make money and be linked to other things that make money – a visitor centre next to a bowling alley or a watersports centre for example?
• Turn ‘locals’ into advocates and inspire them to contribute to the vision
It must have a coffee shop and/or restaurant facing the sea and should be staffed mostly by unpaid local volunteers – just like Seaton!
• Bring employment to the town
Four cheap apprentices, a newly qualified cook and a highly paid manager, plus free volunteers.
• Encourage year round ‘holiday’ trade
Open 365 days a year – with just volunteers in quiet times.
• It must be achievable and sustainable
• Involve local craftspeople
Have a little area in the gift shop for local wares.
• Create a ‘culture’ in Exmouth
Er, pass! Though it is rather arrogant to assume that without this group there is no ‘culture’.