No, it isn’t a sick joke – it’s in all mainstream newspapers:
Guardian:
“…The financial model is still to be finalised. Thirkettle said rooms would be rented out to funders at about £100 a night, with half going to the host. The rest would be used to pay for the care services required and a margin kept by the company as profit. He said the assumption was that it would be jointly funded by the NHS and councils. “We may also look to take self-funding patients who pay us directly.” For patients who are prepared to pay the option would be presented by a hospital’s discharge team alongside existing options such as nursing homes, he said.
Daily Mirror:
“… Campaigners and clinicians argue that lodging frail and vulnerable patients with members of the public in return for cash is ripe for abuse. …”
http://www.mirror.co.uk/news/uk-news/paid-1000-month-care-nhs-11409267
Telegraph:
“… In return for fees of up to £1,000 a month, hosts are asked to ‘welcome the patient, cook three microwave meals a day, and offer conversation,’ the Health Service Journal (HSJ) has discovered. …”