“Bus services should be designed for young people, says watchdog”

“Bus tickets need to be cheaper and easier to buy using contactless and smart phones to attract young people, according to the UK transport watchdog.

Despite being the biggest users of buses 16-18 year-olds are also the least satisfied, Transport Focus found.

The watchdog also recommended companies should install wi-fi and USB charging points on board, to encourage younger people to travel on buses.
Bus companies said they were investing in services young people expect.
Graham Vidler, chief executive of CPT UK, the trade association which represents bus and coach operators, said the industry recognised the importance of meeting the expectations of younger travellers. …

… Transport Focus gave the example of a flat fare of £2.20 for unlimited travel in and around Liverpool, which it said had led to a significant rise in the number of under 18-year-olds using buses. …”

https://www.bbc.co.uk/news/business-48303401