What is the link between Hugo Swire and Knotty Ash?

New Swire company partnering with a holding company with 988 subsidiaries! (Including Knotty Ash Woodworking Limited). 

Trencrom Holdings Ltd appears to be an accountancy company with Hugo as Director and sole shareholder.

https://find-and-update.company-information.service.gov.uk/company/12417234/officers

Owl thinks there may be more than a tickling stick involved.