EDDC “tourism champion” sets out her stall – adverts on walks website and posters at railway stations

East Devon District Council’s cultural tourism opportunities
Councillor Jenny Brown, Tourism Champion, spoke to the Forum about cultural tourism opportunities in East Devon.

The South West Coast Path Association was leading the way in marketing walking holidays for overseas visitors, encouraging year round visits and in turn helping rural and coastal tourism businesses in the region to benefit from the popularity of walking on the South West Coast Path. Suggested itineraries had been produced for 3, 5 and 7 day walking holidays. There were a number of ways that local businesses could benefit from this, including becoming a business member of the Association and having the tourism business listed alongside some of the walks on the website, which all link to the nearby places to eat, sleep, drink and do.

Councillor Brown also outlined the East Devon line partnership with South West trains, which involved displaying advertising boards at stations. Train stations could act as great shop windows. This initiative was 50/50 match funded, with councils providing the design materials and the station providing the frame. For example the station at Axminster could have a poster advertising Seaton Jurassic, Seaton Tram, Seaton Wetlands, Axminster and Seaton Town Councils and EDDC. The importance of co-ordinating bus and train times was discussed.

On behalf of the Forum the Chairman thanked Cllr Brown for her presentation.”

http://eastdevon.gov.uk/media/2002435/minutes-010217.pdf