Guardian Letters:

“What do management bonuses mean to the average customer? Persimmon’s CEO will receive a bonus of £110m. Senior staff bonuses will exceed £500m. Persimmon builds approximately 15,000 houses a year. Arguably, therefore, the CEO’s bonus adds at least £7,333 to the price of a house and the senior staff bonuses add £33,333. It is unlikely that the customer would think it money well spent.”
Martin Jeffree

AND

“Surely the housebuilding company Persimmon can now afford to run its own help-to-buy scheme.”
David Simpson